Ganesh Rengaswamy Speaks With Inc. Magazine on Social Entrepreneurship
From Inc. Magazine, How to Build a Values-Driven Business, by Tamara Schweitzer.
“…Focus can be a big challenge for social entrepreneurs, says Ganesh Rengaswamy, a vice president at Unitus, an international non-profit that promotes the growth of microfinance. Most do-gooders have started a social enterprise because they are very passionate about a particular social issue or problem. However, Rengaswamy, who has trained entrepreneurs worldwide on the topic of leadership and social enterprise, says it’s common to get distracted by the broader social problems while building a company, and feel compelled to want to “fix it all.” In his experience, Rengaswamy has found the entrepreneurs who become most successful are those who stay focused on their founding mission and don’t try to do too much at once.””